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AEO & SEO

Found by people, cited by machines

We optimise your site for Google and for the AI answer engines your customers now ask instead of searching.

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What is answer engine optimisation?

Answer engine optimisation (AEO) is the work that gets your business named when someone asks an AI who to hire. When a customer asks ChatGPT or Google's AI for a recommendation, AEO decides whether you are in the answer.

The payoff compounds instead of expiring. An ad stops the day you stop paying; a page that answers the question keeps bringing people in, and the same clean foundations that rank you are the ones that get you quoted.

AiD Design is a Melbourne-based AI and automation agency. We build this into every site we ship, and we can retrofit it to a site you already have.

Why it matters

Search just split in two

Your next customer will either scan a page of links or read one AI-written answer. Most businesses are built for the first and invisible in the second.

Classic search

Google, Bing, the map pack

  • Ten links and a map, with the decision usually made before anyone calls
  • Your title and description are the shopfront sign: they win or lose the click
  • Speed, structure and local signals decide where you sit on that page

Answer engines

ChatGPT, Gemini, Perplexity, AI Overviews

  • The question gets answered outright, often with no list at all
  • There is one answer, and it either names you or it doesn't
  • Machines recommend what they can read, verify and quote

What we do

The work that earns both

No tricks, no keyword stuffing. The same disciplined foundations that rank you are the ones that get you quoted.

Technical foundations

  • Fast, crawlable pages with content in the HTML, not hidden behind scripts
  • Core Web Vitals kept in the green, on phones as well as desktops
  • Clean canonicals, sitemaps and redirects so nothing competes with itself

Structured data

  • Organisation, service and FAQ schema, so machines read your business in their own language
  • Valid markup, tested rather than assumed
  • The detail that earns rich results and AI citations

Answer-shaped content

  • Headings written as the questions people actually ask
  • Answered in the first sentence, where an engine can lift it
  • Concrete, quotable facts instead of adjectives

Local visibility

  • Real service and area pages, built properly, never doorway spam
  • Consistent name, place and contact details wherever you appear
  • The signals that decide whether you show up in "near me" searches

AI crawler access

  • An llms.txt that introduces your business to AI crawlers
  • Robots and headers configured so answer engines can actually read you
  • Nothing accidentally blocking the bots you want

One clear identity

  • The same business name, location and services everywhere online
  • Profiles and listings that agree with your website
  • Entity signals that let an engine tell you apart from everyone else

The long game

Visibility is an asset, not an ad

Advertising stops the day you stop paying for it. Search visibility does the opposite: every month of honest work makes the next month easier.

It accumulates

  • Pages written once keep earning attention for years
  • Reviews and mentions stack up into authority
  • The foundations get stronger, not staler

We tell you the truth

  • On-page work is roughly 70% of the job, and we can do all of it
  • The rest is reputation: reviews, citations, real mentions
  • Anyone promising a perfect score from markup alone is selling the easy part

Questions

Asked, answered

What is the difference between AEO and SEO?

SEO competes for a ranking on a page of links; AEO competes to be the single answer an AI engine gives. AEO is built on SEO's foundations and adds structured data, question-shaped content and citable facts.

Does SEO still matter?

Yes. AEO is built on it, not instead of it. The same clean, fast, crawlable structure that ranks you also gets you quoted.

Can you get me cited by ChatGPT?

We build the on-site foundations that make citation possible: schema, answer-shaped content, a consistent business identity. Being cited also depends on your wider reputation across the web, which we help you build over time. We are honest about the difference.

How long does it take to see results?

Technical fixes can register within weeks. Content and authority compound over months. We would rather set that expectation properly than promise you a number we cannot control.

Let’s put this to work.

One meeting. Bring the bottleneck; leave with a plan.

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