Industries
Fine jewellery
Luxury Clienteling & Occasion Engine
Why this matters for fine jewellery right now
Jewellery is an occasion business. Birthdays, anniversaries, engagements, the appraisal that is due, the repair that is ready. Miss the date and the sale simply goes somewhere else, and you rarely find out why.
Those dates are exactly the sort of thing worth handing to AI. It remembers every one of them across every client, and gives your team a short, specific list each morning instead of a database nobody has time to read.
AiD Design is an AI and automation agency based in Melbourne. We build these systems for businesses across Australia, and for US businesses through our partnership with MyLocalEverything.
The automations
What we put to work
We rarely build all of these at once. We start with the one costing you the most, prove it, then add the next.
Clienteling CRM with occasion tagging
Holds the dates that matter for each client, and what they bought last time one came around.
Birthday, anniversary, appraisal, repair, wishlist reminders
Prompts the conversation a fortnight before the date, when there is still time to buy.
VIP appointment booking
Gives your best clients a private hour rather than a busy Saturday counter.
Event campaigns
Fills the room with the clients most likely to buy from what is being shown.
Repair status updates
Tells them it is ready without them having to ring and ask, which is where goodwill quietly leaks.
Our process
How a build actually runs
Six stages. You see something working long before the last one.
Discovery
We sit with how the work actually moves through your week. Who touches an enquiry, where it stalls, and what it costs you when it does.
Strategy
We pick the handful of jobs worth automating first, and say plainly which ones are not worth it yet. You get the reasoning, not just the recommendation.
Design
We map what each automation does, what it never does without you, and what the customer on the other end experiences.
Develop
We build it against your real systems and your real data, so you are reviewing the working thing rather than a description of it.
Implement
It goes live in draft-for-approval mode. Nothing reaches a customer until you have seen the shape of what it sends.
Accelerate
Once it has earned trust we widen its remit, tune what is underperforming and add the next job to the queue.
Questions
Asked, answered
Our clients expect discretion. Is automated contact appropriate?
Handled badly, no. The point is fewer, better timed messages that read as though someone remembered, because in effect someone did. You approve the shape of all of it.
Can it track repairs and appraisals?
Yes, and it is usually the fastest win. Clients notice the shop that tells them the piece is ready.
Get in touch
One call. Tell us which of these is costing you the most, and we will tell you whether it is worth building.
Get in touch